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Newspaper market penetration

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After our post last week on a new metric measuring the combined print-digital reach of newspapers in their home market , several readers suggested that a ranking by percentage of adults in the market reading some version of the news report would be equally or more interesting than raw totals. Scarborough Research has provided that data, and it does indeed show a very different group of leaders. In fact, the Washington Post is the only paper among the top 20 on both lists. Below is the ranking of top papers by percentage click for larger image. The differences between this list and the earlier one measuring total numbers of in-market adult readers are noteworthy in several respects.
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Leading U.S. newspapers in 2012, by market penetration

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Print Newspapers & Magazines - Worldwide | Statista Market Forecast

The media landscape is characterised by a long and deeply-rooted tradition of the press, with the first newspapers having emerged about years ago. The German print market is the largest in Europe and the fifth largest in the world. The press is characterised by the broadest diversity of titles in Europe with, simultaneously, a very high publishing market concentration. Between the record-setting year and the total revenues of the press has decreased about 20 percent. According to Walter J. In fact, the number of newspaper titles summed in If local editions of these papers are included, there are 1, different dailies with a run of about 16m copies per day.
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Print Newspapers & Magazines

Scarborough Research, a national market research firm, is out with city-by-city measurements of newspaper readership — in print and online. The Twin Cities metro area finished 31st of 81 U. Rochester, New York, of all places, finished first with 87 percent market penetration, while Bakersfield, California and Las Vegas were last at 59 percent. Our 77 percent figure reflects all papers — not just the Star Tribune and Pioneer Press, but smaller dailies, weeklies, shoppers and even national papers though the latter are a small part of the mix. Further, readership rates vary market-by-market and frequently defy local generalizations about declining audience.
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